Privacy Concerns and Data Protection in Campaigns: What You Need to Know In today’s digital world, protecting personal data is more important than ever, especially in political campaigns. The recent proposal by the Commission on Elections (Comelec) to display voter photos publicly for the 2025 elections has raised significant privacy concerns. Here’s a look at the current data privacy landscape and its implications. The Data Privacy Act The Data Privacy Act of 2012 (Republic Act No. 10173) has been a crucial safeguard for personal information in the Philippines since September 8, 2012. It established the National Privacy Commission (NPC) to enforce data protection and ensure our data is handled responsibly. Key aspects include: Your Privacy Rights: Control over how your data is used. NPC’s Role: Monitoring compliance and providing guidance. Penalties: Consequences for those who mishandle data. The Comelec Proposal: A Privacy Balancing Act The NPC has expressed concerns over Comelec’s plan to display voter photos outside polling stations for the 2025 elections. They’ve stressed the need for: Justified Use: Ensuring that displaying photos is necessary and not excessive. Strong Security: Implementing robust measures to protect voter data. This issue highlights the need to balance transparency with privacy. Why It Matters Understanding how our data is used and protected is crucial. Here’s why: Transparency: We should know how our data is handled. Consent: Our agreement is required for data use. Security: Strong protections are necessary to prevent misuse. By staying informed, we can better protect our data and ensure it’s used responsibly in all contexts, including elections. By: Althea Nuestro   INFO SOURCE: https://www.dataguidance.com/notes/philippines-data-protection-overview NEWS SOURCE: https://www.gmanetwork.com/news/topstories/nation/910864/comelec-urged-to-ensure-data-protection-on-proposed-photos-in-voters-list/story/

The post Privacy concerns and data protection in campaigns appeared first on Capstone-Intel.

Are the noises of information overload drowning out your campaign messages? In today’s era, facts alone don’t capture attention. The secret to winning hearts, minds, and votes is through storytelling that engages the emotions.  Did you know people are 22 times more likely to remember information when presented as a story rather than dry data? Narratives ignite the brain, making information not just memorable but actionable. Emotionally compelling stories drive people to act—55% more likely, in fact! As we reflect on recent incidents, such as the attempted assassination of former President Donald Trump, the significance of a compelling campaign narrative becomes even more apparent. Trump’s decision to frame the assassination attempt as a symbol of his resilience and faith was no accident. It was a carefully crafted narrative designed to resonate with his supporters’ values of strength, defiance, and belief in a higher power. But what makes a good campaign narrative? It’s all about connecting! Short-form videos, Instagram Stories, TikToks— this is micro-storytelling at its finest, capturing attention within seconds. Want to really stand out? Know the Power of Narrative in a Crisis. Trump’s story taps into a key truth of modern campaign strategy: it’s not the facts, but the emotional connections that endure. Know Your Audience. Tailor narrative to the audience’s values, fears, and aspirations. Create a Story Arc. A compelling narrative has a beginning, middle, and end. Introduce tension (the crisis), build to a climax (the confrontation with danger), and resolve with strength (Trump’s survival and continuation) Engage in Digital Audience. Ensure that the story is unified across all platforms—FB, IG, Twitter, etc.—allowing for instant, direct communications with millions of followers. Digital storytelling is evolving, but the heart of it remains the same—tug at emotions, create memories, and drive engagement.  Are your campaign narratives ready for the challenge? A successful campaign narrative is not only about telling a story–it’s about telling the right story at the right time.  By: Althea Nuestro INFO SOURCE: https://www.xerago.com/insights/compelling-narratives-campaigns NEWS SOURCE: https://www.cbsnews.com/news/timeline-trump-rally-shooting/ SOURCE: CBS NEWS

The post Crafting Compelling Campaign Narratives appeared first on Capstone-Intel.

Public opinion is significantly shaped by the online political environment. Considering the fact that it holds a bad ordeal and is vulnerable to reputational risks, with the platform acting as a policy promotion and constituent engagement for politicians. Smear campaigns are also referred to as ‘asymmetric attacks’. Which, in theory, targets anyone. Most of the time, powerful people initiate the first attack; on the other hand, governing bodies with state media outlets under their control are also said to use this tactic to target other groups. Flashback to a year ago, the head of Department of Transportation Jaime Jimenez Bautista has already been the target of slander and intrigues while rivals competed for the highly sought-after seat. Unluckily, the attacks continued– focusing on claims of corruption in specific agencies. All of these illicit acts were meant to prevent Secretary Bautista from carrying out his duties, which included eradicating the rooted interest in numerous schemes aimed at making money in the various transportation department agencies. In his 16 months in office, Secretary Bautista has come across significant resistance to his initiatives to reduce the costs of the long-delayed supply of IDs and LTO license plates. In the same way, individuals who wish to profit more from government assets while keeping the government’s lease and rental rates extremely low are hindering his efforts to correct the restrictive lease terms for the airport hangars, concession areas, and properties. However, managing these smear campaigns could be quite the hassle. And as a result, here are the 4 effective methods to seal the smear: Determine which is Constructive and Destructive Don’t Give Into Their Deception Choose your Battles Wisely Limit Unnecessary Communication   PHOTO COURTESY: Shopify INFO SOURCE: https://www.shopify.com/ph/blog/campaign-management-software https://topicseed.com/guides/online-reputation-management-for-politicians NEWS SOURCE: https://www.philstar.com/business/2023/10/13/2303235/smear-campaign

The post Managing Online Reputation During Campaigns appeared first on Capstone-Intel.