K-Pop continued high social media engagement specifically Facebook, throughout 2024, according to a report by research firm Capstone-Intel Corporation. From January 1 to December 31, 2024, K-Pop generated 34,195 posts, attracting over 564,000 comments, nearly 1.8 million shares, and more than 19 million reactions, earning a total engagement score of 3,767,994.8. Capstone-Intel found that the majority of reactions to K-Pop posts were “love” reactions, highlighting the strong fan support and positive sentiment within the community. “66.2% were ‘love’, 23.7% were ‘like’, 5.6% were ‘haha’, 2.6% were ‘sad’, 1.8% were ‘wow’, and 0.1% were ‘angry’. This predominantly positive sentiment highlights the favorable reception of the K-Pop,” its social media scan showed. The post with the highest number of “love” reactions was by Philippine Star, reporting on former child star Mona Alawi attending Enhypen’s “FATE” concert, which received 215,061 “love” reactions and 54,715 “like” reactions. Other top posts in terms of “love” reactions included: three Filipinas joining the final lineup of the K-pop girl group UNIS; IU performing a Filipino song at her concert in the Philippine Arena, Bulacan; Blackpink announcing their 2025 world tour; and Jin of BTS being discharged from the military. Meanwhile, the most engaging post, by Manila Bulletin, featured K-post star IU performing “Pasilyo” by SunKissed Lola during her 2024 IU HEREH World Tour at the Philippine Arena in Bulacan, earning an engagement score of 39,383.7. Many comments praised IU’s impressive rendition of a Filipino song. The second most engaging post, by Philippine Star, announced Blackpink’s 2025 world tour, with an engagement score of 37,565.7. A post by ABS-CBN News about Jeonghan of SEVENTEEN starting his mandatory military service on September 26, becoming the first member of the 13-member group to enlist, earned an engagement score of 31,897.5. The fourth most engaging post highlighted Alawi attending the “FATE” concert, achieving an engagement score of 29,337.8. The fifth most engaging post, also by ABS-CBN News, covered Jeonghan’s military service and Jun’s plans to pursue acting in China, earning a score of 29,271.6. Other notable posts included ABS-CBN News reporting that three Filipinas had joined the final lineup of the K-pop girl group UNIS, which garnered an engagement score of 29,186.1. A Philippine Star video showing a family from Laguna joyfully unboxing a new SEVENTEEN album scored 25,945.2. Another ABS-CBN News report confirming the dating news of actor Lee Jae-wook and aespa’s Karina earned 24,740.5. ABS-CBN News also covered ENHYPEN’s “fun meet” at the Mall of Asia Arena, with an engagement score of 22,430.6, while Rappler’s post about the debut of seven trainees in the K-pop girl group IZNA during the I-LAND 2 finale on July 4 achieved a score of 22,411.4.

The post K-Pop dominates Facebook engagement in 2024 appeared first on Capstone-Intel.

Key officials from the Commission on Election (Comelec), National Citizen’s Movement for Free Elections (Namfrel) along with digital experts and campaign stakeholders will discuss ways to protect Filipino voters, political candidates against the use of AI, deep fakes and other forms of misinformation in the 2025 elections at the three-day National Election Game Changer Summit to be held from 25 to 27 November 2024 at the Marquis Events Hall in BGC Taguig City. Research firm-Capstone Intel Corporation is hosting the event that provides a platform for discussion on how public and election stakeholders can increase knowledge and awareness on digital innovations, focused on the threats and challenges of cybersecurity. Comelec commissioner Nelson Celis will speak on the new Comelec rules on Regulating the Use of AI in 2025 polls campaign, while Mr. Angel S. Averia, Jr., National Chairperson of NAMFREL will serve as one of panel of reactors. At the same time, Comelec commissioner Atty. Rey Bulay will speak on the New Election Landscape in 2025, while cybersecurity experts from US, Singapore and the Philippines, as well as veteran election campaign strategists will deliver insights on innovative digital and face to face campaign strategies in winning elections. The event also highlights the launching of the fifth edition of the book: “Winning Strategies for an A.I.-Interconnected Electorate: Campaign Management for Politics and Social Change,” a step-by-step strategy for political and social change, blending traditional campaigning methods with AI technologies. The book is authored by Capstone Intel Corp. founding CEO Mr. Eero Rosini Brillantes who succumbed to a lingering illness in April 1, 2024, and his wife Geraldine Torres-Brillantes, who is the Chief Operating Officer of the company. Atty. Nicasio Conti, CEO of Capstone Intel Corp. said the three-day event aims to increase knowledge and awareness on the intersectional benefits of digital innovations and time-tested face traditional campaign strategies for the election campaign stakeholders particularly candidates and campaign managers. It also provides a platform for discussion on how to operationalize core elements of campaign, including ways to ensure digital and physical safety of political candidates and campaign stakeholders, said Conti. Dr. Guido David, Chief Data Scientist of Capstone-Intel Corp. said the rapid advancement of AI technology will play an important role in data-driven election campaign strategies. “While AI can be used to amplify candidates’ advocacy messages to improve people’s lives, the AI technology can also be used to spread false content or deep fakes to depict candidates doing and saying things to mislead the public,” said David.

The post National Summit Tackles Role of AI Technology, Big Data in 2025 Elections appeared first on Capstone-Intel.

Privacy Concerns and Data Protection in Campaigns: What You Need to Know In today’s digital world, protecting personal data is more important than ever, especially in political campaigns. The recent proposal by the Commission on Elections (Comelec) to display voter photos publicly for the 2025 elections has raised significant privacy concerns. Here’s a look at the current data privacy landscape and its implications. The Data Privacy Act The Data Privacy Act of 2012 (Republic Act No. 10173) has been a crucial safeguard for personal information in the Philippines since September 8, 2012. It established the National Privacy Commission (NPC) to enforce data protection and ensure our data is handled responsibly. Key aspects include: Your Privacy Rights: Control over how your data is used. NPC’s Role: Monitoring compliance and providing guidance. Penalties: Consequences for those who mishandle data. The Comelec Proposal: A Privacy Balancing Act The NPC has expressed concerns over Comelec’s plan to display voter photos outside polling stations for the 2025 elections. They’ve stressed the need for: Justified Use: Ensuring that displaying photos is necessary and not excessive. Strong Security: Implementing robust measures to protect voter data. This issue highlights the need to balance transparency with privacy. Why It Matters Understanding how our data is used and protected is crucial. Here’s why: Transparency: We should know how our data is handled. Consent: Our agreement is required for data use. Security: Strong protections are necessary to prevent misuse. By staying informed, we can better protect our data and ensure it’s used responsibly in all contexts, including elections. By: Althea Nuestro   INFO SOURCE: https://www.dataguidance.com/notes/philippines-data-protection-overview NEWS SOURCE: https://www.gmanetwork.com/news/topstories/nation/910864/comelec-urged-to-ensure-data-protection-on-proposed-photos-in-voters-list/story/

The post Privacy concerns and data protection in campaigns appeared first on Capstone-Intel.