Are the noises of information overload drowning out your campaign messages? In today’s era, facts alone don’t capture attention. The secret to winning hearts, minds, and votes is through storytelling that engages the emotions.  Did you know people are 22 times more likely to remember information when presented as a story rather than dry data? Narratives ignite the brain, making information not just memorable but actionable. Emotionally compelling stories drive people to act—55% more likely, in fact! As we reflect on recent incidents, such as the attempted assassination of former President Donald Trump, the significance of a compelling campaign narrative becomes even more apparent. Trump’s decision to frame the assassination attempt as a symbol of his resilience and faith was no accident. It was a carefully crafted narrative designed to resonate with his supporters’ values of strength, defiance, and belief in a higher power. But what makes a good campaign narrative? It’s all about connecting! Short-form videos, Instagram Stories, TikToks— this is micro-storytelling at its finest, capturing attention within seconds. Want to really stand out? Know the Power of Narrative in a Crisis. Trump’s story taps into a key truth of modern campaign strategy: it’s not the facts, but the emotional connections that endure. Know Your Audience. Tailor narrative to the audience’s values, fears, and aspirations. Create a Story Arc. A compelling narrative has a beginning, middle, and end. Introduce tension (the crisis), build to a climax (the confrontation with danger), and resolve with strength (Trump’s survival and continuation) Engage in Digital Audience. Ensure that the story is unified across all platforms—FB, IG, Twitter, etc.—allowing for instant, direct communications with millions of followers. Digital storytelling is evolving, but the heart of it remains the same—tug at emotions, create memories, and drive engagement.  Are your campaign narratives ready for the challenge? A successful campaign narrative is not only about telling a story–it’s about telling the right story at the right time.  By: Althea Nuestro INFO SOURCE: https://www.xerago.com/insights/compelling-narratives-campaigns NEWS SOURCE: https://www.cbsnews.com/news/timeline-trump-rally-shooting/ SOURCE: CBS NEWS

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Public opinion is significantly shaped by the online political environment. Considering the fact that it holds a bad ordeal and is vulnerable to reputational risks, with the platform acting as a policy promotion and constituent engagement for politicians. Smear campaigns are also referred to as ‘asymmetric attacks’. Which, in theory, targets anyone. Most of the time, powerful people initiate the first attack; on the other hand, governing bodies with state media outlets under their control are also said to use this tactic to target other groups. Flashback to a year ago, the head of Department of Transportation Jaime Jimenez Bautista has already been the target of slander and intrigues while rivals competed for the highly sought-after seat. Unluckily, the attacks continued– focusing on claims of corruption in specific agencies. All of these illicit acts were meant to prevent Secretary Bautista from carrying out his duties, which included eradicating the rooted interest in numerous schemes aimed at making money in the various transportation department agencies. In his 16 months in office, Secretary Bautista has come across significant resistance to his initiatives to reduce the costs of the long-delayed supply of IDs and LTO license plates. In the same way, individuals who wish to profit more from government assets while keeping the government’s lease and rental rates extremely low are hindering his efforts to correct the restrictive lease terms for the airport hangars, concession areas, and properties. However, managing these smear campaigns could be quite the hassle. And as a result, here are the 4 effective methods to seal the smear: Determine which is Constructive and Destructive Don’t Give Into Their Deception Choose your Battles Wisely Limit Unnecessary Communication   PHOTO COURTESY: Shopify INFO SOURCE: https://www.shopify.com/ph/blog/campaign-management-software https://topicseed.com/guides/online-reputation-management-for-politicians NEWS SOURCE: https://www.philstar.com/business/2023/10/13/2303235/smear-campaign

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KNOW SAFETY, NO PAIN. NO SAFETY, KNOW PAIN Summer weather in the Philippines is no joke, ask anybody during the time of the year where the heatwaves keep rising, the classes get suspended and some are even forced to work from home. Not only that, but people are also experiencing dizziness, heatstroke, hyperthermia, dehydration, and fainting due to the extreme heat. Meanwhile, at the peak of the political campaign and election last 2022, there surely are a lot of reported cases wherein people are taken to the hospital for health related issues. With COVID-19 still prevalent at that time, safety measures are crucial. Here are some tips for candidates about health management during intensive campaigns period for the upcoming 2025 national elections: Avoid prolonged physical contact (such as handshakes, hugs, kisses), not only that it is humid but considered safer for less transmission of communicable diseases. Distribute food and drinks to remain hydrated. Fans, electric mini portable fans and umbrellas are encouraged. As much as possible, avoid prolonged sun exposure. Set up first aid help desks and isolation areas at the polling precincts with adequate personnels and equipment, and a vehicle in case of emergencies. Continuous monitoring of any campaign and election-related activities for a quick response on any untoward accidents that may occur. Get adequate rest. If a body is well-rested, it heals and recovers much faster. Campaign organizing requires a lot of hard work just as much as the job at the seat, that is why ensure that the voters and the general public will vote in a safe, and confident environment. Observe all health protocols and above else keep yourself out of harm’s way all the time, nobody wants to get sick in these trying times. Should you feel unwell during the election campaign and the day of election itself, best to isolate yourself and adhere to the health protocols of your precinct. By: Janha Tolentino References: https://www.gmanetwork.com/news/topstories/nation/821024/the-do-s-and-don-ts-during-campaign-season-amid-the-pandemic/story/ DOH-7 reminds voters on health protocols, heat precaution for Election Day https://monitoring-dashboard.ndrrmc.gov.ph/exports/situation_actions/situational-report-for-2022-national-and-local-elections

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