We live in a world of information overload. A plethora of information competes for our attention in the media landscape, including press releases, blog entries, social media updates, and news alerts. Now that we live in an information society work and personal life have become more digitally connected — providing numerous sources of information being easily obtainable. We also have quick access to a wide range of information and can actively search for it, and even unconsciously take in a lot of messages and information. Also, giving importance with regards to the impact of email on our daily activities— the need to go through the piles of paper and emails is already quite the workload. But it is at this point where the problem of information overload arises. Questioning the Internet being the one to take the blame— also print, film, optical, magnetic, and digital media are only a few of the known sources of information overload. And there is an overwhelming amount of information available, but evaluating its quality is challenging since the yearly output of print, film, optical, and magnetic content in the world requires 1.5 billion gigabytes of storage. As a result, information overload has become a general issue. For reference, the following accurately depicts how frequently an average person uses the internet: An average person gets between 100 and 120 emails per day. Every month, an average person switches between seven different social media platforms. An average person typically views 10,000 advertisements every day. An average person normally texts 72 times a day. 150 times a day on average, millennials take up their smartphones. Plus, based on the definition of strategic communication, it is about the “Intentional communication that advances an organization’s goals and is specifically aligned with the mission and vision.” And when it comes to the goal? It means to communicate deliberately in order to engage our audience. How do we do this? Before connecting with your audience, both offline and online, you might want to consider the following five strategic steps: Recognize your target audience Recognize the communication styles of your audience. Recognize the learning methods that your target audience prefers. Recognize that consistency matters Recognize that systems may influence your outcomes. More than ever, effective communication remains crucial in the hyperconnected world. Delivering a message is not enough; you also need to strategically create and market it to connect, inspire, and influence your target audience. To sum up, in the digital era, strategic communication is an effective tool that can propel business success. With the potential of strategic communication to engage, inspire, and influence your target audience may be completely realized by understanding your audience, creating captivating narratives, utilizing social media, and handling crises appropriately. By: Pauline Anacay PHOTO COURTESY: LinkedIn Source links: INFO SOURCE: ncbi.nlm.nih.gov worshipfacility.com www.worshipfacility.com

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The Solution Evolution Navigating the realm of social media and using it as an advertising platform for political campaigns is gaining popularity. Not to mention the rationality and efficiency of delivering a message to potential voters when carrying out an advertising campaign. Proper management of campaigns that have far-reaching political advertisements are a fruit of a proper management of promotions, improper handling could potentially lead to a less effective exchange of information between the public voters and political figures. Moreover, a non-skippable ad campaign without a doubt stems from a well-planned procedure such as advocating for publicity, establishing credibility, sparking interest, and redirecting readers to other content and commercial choices. Resulting to paid facebook advertisements being regarded as an effective social media strategy, as a lot of other organizations utilizes it. Blast from the past, according to a study, based on data gathered through October 2021, YouTube channels associated with or owned by Ferdinand “Bongbong” Marcos, a presidential candidate at the time, are becoming more active in the discourse around the previous 2022 elections. Hence, the discovery of news media—along with politicians and government agencies—remains the most popular and recognized actor, followed by YouTube channels that are regarded as “news and politics.” Tiktok, on the other hand, restricts the use of political content in advertisements in any way, including those from political groups and non-political advertisers who intend to express their political opinions. On top of that, TikTok users are allowed to share political content voluntarily as long as it complies with its Community Guidelines– though TikTok does not permit political content to be featured in advertisements. Regardless of the limitations imposed by the platform, to a certain extent. It does not, figuratively, restrict the information dissemination. Certain limitations only apply to the platform’s algorithm, and each one offers the audience with its own kind of promotion. By: Pauline Anacay INFO SOURCE: https://halalan.up.edu.ph/civil-society-movements-as-anti-political-dynasty-champions-an-analysis/ NEWS SOURCE: https://www.rappler.com/philippines/elections/study-says-bongbong-marcos-networks-gain-influence-youtube-election-discourse/

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STRATEGIZE! CONCEPTUALIZE! Balancing digital and physical is essential for businesses aiming to maximize their reach and engagement for both online and offline channels. This integrated approach allows brands to connect with diverse audiences, ensuring that each touchpoint is optimized for different consumer behaviors and preferences. To ensure your campaigns are hitting the mark as effectively as possible, here are the things you must consider: Strategic Oversight on Traditional and Digital Campaigns Advertisers can increase their return on investment and make sure their messages are effectively reaching their intended audience by concentrating on critical oversight and optimization areas. It will take a multifaceted approach to accomplish this. This starts with a careful review of financial reconciliations and contractual obligations. Advertisers can find inefficiencies in spending and discrepancies in delivery by carefully comparing agency commitments to delivery. Understanding Audience Behavior Segmenting Audiences: brands need to understand where their target audience spends. While younger, tech-savvy customers may prefer digital campaigns, older or local audiences might engage more with physical ads. Data-Driven Insights: use digital data to inform physical campaigns (social media interactions, website analytics, email open rates). Leveraging physical experiences in digital spaces Interactive Installations: brands can create physical experiences that are designed to be shared on digital platforms, such as photo booths, murals, or branded spaces that encourage social media sharing. Event-Based Campaigns: Hosting live events, trade shows, or pop-ups can offer personal experiences that are amplified through live streaming, hashtags, and social media posts to reach a broader audience. Integrated Campaigns Omnichannel Marketing: Integrating both online and offline marketing efforts allows a seamless transition between the two worlds. Includes online-to-offline strategies, such as online promotions that encourage in-store visits. Cross-Promotions: physical campaigns can drive traffic to digital platforms, while digital marketing efforts can promote offline events like product launches, pop-up stores, or trade shows. Measuring Success across Both Channels Use digital tools to track the performance of physical campaigns. QR codes, custom URLs, and social media check-ins provide measurable data on offline activities. The key to successfully balancing digital and physical strategies is ensuring that they work in harmony, providing a seamless and engaging experience for customers, no matter where they encounter the brand. By: Lloyd Alexis Muldong

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